We will address these issues by performing an easy-to-follow SWOT analysis of the company, evaluating its Strengths, Weaknesses, Opportunities, and Threats.
Usually, the more valuable a brand is the better it is recognized worldwide. Continue to venture into more enticing beverage choices.
BusinessMarketing Topic: Continue to venture into more enticing beverage choices. Likewise, is this stock a good pick over the long term? The franchise scheme can also mean that there are differing levels of service at McDonalds' outlets, which may impact on the brand.
Focus on burgers and grease fried foods and Swot on mcdonalds on healthier options for their customers. Down turn in economy affecting the ability to eat out as much.
Lawsuits for offering unhealthy foods that have alleged addictive additives. Social changes to a more balanced meal including fruits and vegetables in servings of five per day.
Failing pizza test market thus limiting their ability to complete with fast food pizza providers. Expansions of business into newly developed parts of the world. No other restaurant brand, except Starbucks, is included in the list of the top 50 most valuable brands.
It is a health conscious generation, drawn most by low cost and good quality items.
The modern generation wants its food quicker and healthier. McDonald is the first in fast food chain which provide nutrition information printed on all packaging.
There are also opportunities for McDonalds to increase its sustainability through providing appropriate recycling facilities which may assist with its attempts to become a more responsible business.
McD continues to face franchisee issues. Advertising the capabilities of Wifi internet services in the branches. There are other issues too that have led to a loss of reputation for the fast food giant. Declined reputation due to HR issues and legal hassles Dissatisfied franchisees McDonalds has some major weaknesses that it must not overlook.
This aspect of the SWOT analysis indicates the internal strategic factors that limit firm performance. McDonalds is also lagging behind other fast food restaurants by not providing a national delivery service McDonalds c.
As a result, there is a significant amount of employee turnover.
This will profit the brand by making it a favorite of the health conscious customers. Advertising the capabilities of Wifi internet services in the branches.
Weaknesses McDonalds failed to offer pizza because it is less able to compete with pizza fast food chains. Part of the plan is to offer premium products at some of its locations. Compare the past and track the future.
While the markets in North America and Europe are fairly saturated, there are opportunities in more underdeveloped nations. Interbrand  Few direct competitors have such a valuable and recognizable brand, which strengthens the company.
This factor reduces market-based risks.SWOT Analysis McDonalds Strengths 1) Globally recognised Brand Equity: McDonalds operates in countries where it operates over restaurants and employs nearly million people.
The Golden Arches which make up the company logo as well as the company mascot Ronald McDonald are globally recognised.
McDonald’s was the first restaurant of its type to provide consumers with nutrition information. Nutrition information is printed on all packaging and more recently added to the McDonald’s Internet site.
McDonalds offers salads, fruit, roasted chicken, bottled water. McDonald’s has approximately million employees who work on both full-time and part-time basis (McDonald’s, ). The restaurant has its own strengths and weaknesses. The discussion that follows includes a SWOT analysis of McDonald’s.
McDonald’s is also very popular with investors because of the high returns and dividends it delivered. It was still able to reward shareholders with a dividend yield of % and a return on equity of % on June 30, One of McDonald’s greatest strengths is the number of countries it operates in.
McDonalds SWOT Analysis Introduction McDonalds is the world's largest fast food restaurant chain and is ranked as ninth on the world's most valuable brands (as at May ) (Forbes ). McDonald's swot analysis reveals company's internal strengths and weaknesses as well as external opportunities and threats.